When it comes to turkey, the wishbone is often an afterthought.

Well, right now, we want to make it top of mind.

At this critical time, Canada’s turkey farmers and processors are coming together to launch the Wishbone Project.

It’s a way for us to give back. To our communities. To the retailers who get our product to market. And to help those in need at the local, provincial and national levels.

The Wishbone Project isn’t just about monetary contributions to charitable organizations. It runs deeper than that.

We’re also empowering community heroes, like local chefs who are tackling food insecurity. And we want to support groups that empower those who are vulnerable or at risk. As a first step, we’ve donated $50,000 to Kids Help Phone to ensure young people don’t feel alone during this time, and $25,000 to local chef partners across the country.

The more we can boost initiatives like that, whether through funds or food, the less our fellow Canadians have to worry.

If we pull together, we can make that wish come true.

-From the Turkey Farmers and Processors of Canada